Over the course of its history, JOOP! has evolved from a celebrated German cult label to one of the leading international and fashion lifestyle brands. It offers a 360° lifestyle for self-assured, individualistic women and men with a strong affinity for fashion and design. JOOP!’s hallmark style is a skilful combination of modernity and authenticity.

Full of urban attitude, it reflects a fascination with the prevailing zeitgeist and the beating heart of the metropolis.