Company values

Together with all employees, we developed our mission statement and our corporate

values through many activities:

We create winning brands that make people feel great.

#EMOTION An aerial photo of the colleagues in our production facility in Portugal was taken.

#EXCELLENCE The employees celebrated the “Family and Work” certificate.

#SUCCESS Employees organized a great Christmas party to celebrate a successful year together.

#INDEPENDENCE Lanterns with wishes for the HOLY FASHION GROUP and work from employees were released into the air.

#TEAM/TRUST A donation campaign was initiated by employees around Christmastime.

#INNOVATION Employee meeting rooms were renamed according to the new formalized values.

#CONSUMER Store employees made a training video together. The customer is clearly the focus.

#GUTS A very brave employee won a parachute jump and dared to do so.



We identify ourselves with our products, brands and company, and work toward their – and our – success with enthusiasm and passion. ++ We are a model of authentic behavior, aligned with our values. ++ That’s why we accept emotions and see them as an opportunity to grow. ++ With a positive spirit, optimism, a problem-solving attitude and fascination with our role, we provide each other with mutual support, even in difficult situations. Empathy and respect guide our actions. ++


HFG’s management sets the standard for targeted work, commitment and clear leadership. In doing so, we support and challenge each other. ++ We expect and encourage a best-in-class mentality from ourselves and others. Top quality and expertise in all areas of business are a matter of course. ++ As we strive for perfection, we make smart and targeted use of all the resources entrusted to us. ++ In terms of sustainable behavior, we promote social engagement. We feel connected to our environment. ++ Compliance and corporate social responsibility are important to us.



With the aim of developing a strong market position, we set profit-oriented targets for ourselves and all our employees and pursue these targets rigorously. ++ We are role models for each other in terms of having a winning mentality and go the extra mile to achieve our objectives. We are guided by individual initiative, commitment, and the drive to achieve even more ambitious goals. ++ Achieving long-term goals takes precedence over short-term success. ++ We are motivated by successes, and we celebrate them. We discuss failures openly in order to learn from them together. ++ We address underperformance openly and take any necessary steps without delay.


As a company, we maintain our independence. ++ We trust in our own abilities and expertise. ++ Questioning existing rules is expected and encouraged in order to optimize them. Our problem-solving approach is focused on our own area of responsibility first. ++ With the aim of achieving targets, decisions are made independently and are implemented quickly. This takes precedence over the personal interests of individuals. ++



As managers, we set the standard for productivity, discipline, respect, trust and reliability. We encourage and expect this in our team as well. ++ We are loyal to our company, management, employees and all of our colleagues. ++ We are committed to diversity in our teams in order to facilitate optimal results. ++ We help staff develop and assign them to tasks with due consideration for their strengths so that they may experience growth through personal achievements. ++ A team thrives on mutual trust. We give clear and timely feedback on performance and take an interest in the well-being of every individual. ++


Innovation is at the heart of how we think and act, so long as it makes a meaningful contribution toward achieving our objectives. We set trends and communicate them in the market. ++ We support individual initiative and entrepreneurship, encourage new business and product ideas and always implement them in accordance with our customers’ highest standards. ++ We see changes as a sign of our competitiveness; as managers, we support our employees in coping with changes quickly and successfully. ++ We broaden our knowledge by actively sharing it. ++



The consumer is at the heart of our business. ++ We are conscious of the fact that our customers have the highest standards for fashion and lifestyle. This is what motivates us. ++ Our innovations in products and services focus on inspiring our end customers and contribute to constantly exceeding their expectations. ++ We treat our customers with the greatest respect. ++ We are constantly perfecting the channels of communication and touchpoints that turn brand awareness and shopping into a special experience. ++


Courage leads to success. Nothing great is ever achieved without courage. ++ We carefully consider how to apply our leadership expertise in order to foster the self-confidence and courage among our staff to leave the conventional path behind, if necessary. ++ We encourage each other to have the pioneering spirit to make the case for progressive ideas. We learn from mistakes and thereby ensure sustainable success. ++ We expect and encourage the guts to use healthy dissatisfaction with the status quo to get the best results for our customers. ++



Lesen Sie diese Seite auf Deutsch.